UNC Collaborative for Maternal & Infant Health

UNC Collaborative for Maternal & Infant Health

Improving the health of North Carolina's women and infants

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You Quit, Two Quit

You Quit, Two Quit seeks to support comprehensive tobacco use screening and cessation counseling for pregnant and postpartum women. This project is unique in its focus on low-income women, new mothers, and recidivism prevention.

You Quit, Two Quit was launched in July, 2008. This program seeks to support comprehensive tobacco use screening and cessation counseling for pregnant and postpartum women. The Women and Tobacco Coalition for Health (WATCH) serves as the Advisory Committee for this project.

The first three years of the program, we conducted perinatal tobacco cessation quality improvement initiatives with the Columbus, Richardson, Wilkes, and Davidson County Health Departments, along with the development of educational materials for pregnant and postpartum women and the providers who care for them. Initial funding came from the NC Health and Wellness Trust Fund. A fourth year of this project was funded by the North Carolina Division of Public Health from 2011-2012. The March of Dimes and the federal Office on Women’s Health have also supported this important program. From 2014 to 216, training and technical assistance were made available to practices with support from the Duke Endowment – EPIC project. Since 2016, we have received funding from the North Carolina General Assembly to expand this work by providing more free onsite training and technical assistance across the state, creating additional provider and patient education materials, and serving as a national leader for perinatal tobacco cessation quality improvement efforts. 

For more information and excellent resources for tobacco screening and cessation counseling, please visit You Quit, Two Quit.

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Key Staff

    Megan Canady, MSW, MSPH

    Research Associate
    megancanady@med.unc.edu
    919-843-7865

    Jaimie Lea, MPH, IBCLC

    Research Associate
    jaimie@med.unc.edu
    919-843-7863

    Erin McClain, MA, MPH

    Assistant Director & Research Associate
    erin_mcclain@unc.edu
    919-808-0989

    Megan Williams, MSPH, MSW

    Research Associate
    mscullw@email.unc.edu

UNC Collaborative for Maternal and Infant Health aims to improve the health and well-being of women and families across North Carolina through community partnerships, research and clinical care innovations, and developing new approaches to complex problems.

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Room 216 MacNider
Campus Box 7181
Chapel Hill, NC 27599-7181

The University of North Carolina at Chapel Hill

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